Not so long ago, nobody wanted to talk about emergency contraception. Then, the #MyMorningAfter campaign came along and started to change all that for the better.
ellaOne, the most effective morning after pill*, launched the My Morning After campaign in 2018 to empower people to speak openly about emergency contraception.
It began with your Morning After Stories, where we appealed for people to come forward with their experiences – the good, the bad and the awkward. These gave us such an insight into how much shame and stigma continues to define this type of contraception for those who choose to use it, if they need to.
So many people have described the feeling of isolation that came with buying the morning after pill, but the 200 stories we’ve received (so far) demonstrate the opposite. This community coming together has, hopefully, shown that no one should feel alone or ashamed in making this purchase.
We’ve taken to the streets and spoken to YOU about your thoughts on emergency contraception, sex education and asked questions including whether you feel comfortable talking about sex with your parents for our ellaOne Question series.
As part of our #AskElla series, we’ve collaborated with sex educators to answer your questions about sexual health and contraception. It’s been a privilege to speak to people from Brook, Sexplain, Sexpression and other incredible charities which provide resources and information to people all over the UK.