The #MyMorningAfter movement was making an impact on social media, but ellaOne continued to try to make obtaining emergency contraception as easy as possible for anyone seeking it.
Did you know that 58% of women surveyed felt ‘embarrassed ‘or ‘awkward‘ while accessing the morning after pill from a healthcare professional?
Did you know that a quarter of women (26%) said they would wait until there were no other customers in the pharmacy before asking for emergency contraception?
Did you know that 1 in 8 respondents (12%) would even travel to a different town to purchase EC to avoid bumping into someone they knew?
Only 1 in 10 (11%) of women said they felt confident purchasing the morning after pill. ellaOne Direct aims to make this process as simple as possible for the people who dread buying emergency contraception.
“Our audience are digital natives accustomed to buying almost everything online – whether it’s groceries, clothing, even other medicines – so, why not emergency contraception?” says Emma Marsh, senior brand manager at ellaOne.