I saw a tv ad for ellaOne in the cinema

Illustrated portrait of a woman.

Written by Anonymous, 18, London

I saw a tv ad for ellaOne in the cinema recently and looked online to find this campaign.

How cool! It’s a great time to look old fashioned opinions in the eye and challenge them. I’ve taken the morning after pill once in my life and I feel no shame in talking about it or telling the world I made a decision that was right for me.

ellaOne® 30mg film-coated tablet contains ulipristal acetate and is indicated for emergency contraception within 120 hours (5 days) of unprotected sex or contraceptive failure. Always read the label.