There is still so much stigma around the morning after the night before. Society may have just about got its head around the fact that women have sex lives (thank you Sex And The City) but shame still lingers in the cold light of day.
For many women, taking the morning-after pill still feels like an embarrassing confession that invites strangers to judge you.
The whole experience can make you feel like someone you have never met before is making assumptions about your sex life.
Taking emergency contraception is an informed and sensible decision: why does it leave women feeling like an embarrassed girl who couldn’t keep her knickers on?
As Rhiannon Lucy Cosslet wrote in The Guardian, “I’ve been through it myself, having taken the morning-after pill six or seven times. I don’t have to tell you why, just that I feel no shame and didn’t at the time as it was the responsible choice.”
In a recent survey, 31% of women said they felt embarrassed to ask for emergency contraception while a quarter admitted waiting for other customers to leave the pharmacy before asking for the morning-after pill.
An incredible 1 in 8 women would take the drastic measure of travelling to a different town to avoid bumping into anyone they know (ellaOne consumer research, conducted by Censuswide June 2018).
We want to reclaim the morning after. And encourage women to share their experiences around purchasing emergency contraception.
Biology means women might be the ones to swallow the pill – but they shouldn’t need to swallow the outdated sexist attitudes that stigmatise it.