Did you know that of the women we surveyed who had unprotected sex in the last year, only 27% went to get the morning after pill afterwards?
The other 73% were not planning a pregnancy, they simply thought that they may as well chance it. Newsflash: this is not how biology works!
An unplanned pregnancy is a huge thing to take a gamble on. Rather than taking this risk you can reduce your odds of getting pregnant to about 9 in 1000 if you take ellaOne within 24 hours of unprotected sex.
If you are tempted to risk it to avoid an awkward pharmacy experience, fear being judged by others, or feel intimidated by the whole thing, try reading our collection of MyMorningAfter stories.